The FreightFA Brief
The FreightFA Brief Podcast
Jan 7: By 2028, Drones Will Be Table Stakes in Freight
0:00
-6:52

Jan 7: By 2028, Drones Will Be Table Stakes in Freight

Drones will move from experiment to expectation in freight by 2028—if you’re not planning for them, you’re planning to fall behind.
silhouette of quadcopter drone hovering near the city
Photo by Goh Rhy Yan on Unsplash

The drone conversation in logistics has quietly shifted from “someday” to “already here.”

The global delivery drone market hit $1.08 billion in 2025 and is projected to reach $4.4 billion by 2030, growing at roughly 32% annually. The cargo drone segment is moving even faster—on track for $38.6 billion by 2034 at about 40% CAGR.

Those aren’t venture pitch numbers. Those are market reality numbers.

If you are running routing guides, a brokerage P&L, or a network design team and still think “drones are five years away,” you are no longer early. You’re behind the leaders who are already running live freight through the sky.

This article is about what’s happening right now—and what you need to build into your 2026–2028 plan if you want to stay relevant.


Drones Have Crossed the Viability Threshold

For the last decade, drones were treated as a gimmick: brand stunts, pilot projects, aspirational keynote slides.

That phase is over.

  • Walmart and Wing are averaging 19-minute fulfillment times across roughly 100 stores in five major metro areas. That’s not “test lab”—that’s live, repeatable service.

  • Zipline has flown over 100 million miles and delivered 22+ million vaccine doses, operating as regulated aviation, not toys.

  • In China, SF Express’s drone unit Phoenix Wings operates 523 commercial routes, with over one million flights delivering 5.2 million items.

Regulators are catching up. Infrastructure is catching up. Unit economics are catching up.

  • Regulatory frameworks for beyond-visual-line-of-sight (BVLOS) are solidifying.

  • Droneports, charging networks, and air traffic management systems are being installed today, not hypothesized for tomorrow.

  • Aircraft design has matured past “quadcopters with GoPros” into purpose-built delivery and cargo platforms.

The signal is clear: drones have crossed the viability threshold. The discussion is no longer “will this work?” It’s “where does this fit in the network, and how fast do we integrate it?”


Where Drones Actually Fit in the Freight Ecosystem

It’s easy to get distracted by the visuals—flying boxes over neighborhoods. Executives don’t care about that. They care about where drones punch into the P&L.

Right now, drones are attacking three specific pain points in the freight stack:

Last-Mile Speed (and Cost Structure)

Last mile is the most obvious—and most expensive—target.

  • Amazon’s MK30 drone carries 5 lbs up to 7.5 miles in under an hour. It is 50% quieter than prior models and can fly in light rain.

  • Walmart + Wing are delivering via drone with an average four-minute flight time and sub-19-minute end-to-end fulfillment.

When last-mile delivery can account for up to 50% of total shipping cost, cutting truck rolls and service times by double digits is not an operations story. It’s a margin story.

The practical sweet spot for last-mile drones today:

  • Routes under ~10 miles

  • Small, high-value, time-sensitive SKUs (medical supplies, electronics, high-margin perishables)

  • Suburban and exurban zones with sufficient landing/hovering space

Drones don’t replace parcel networks outright. They skim the most time-critical, margin-sensitive freight off the top.

Mid-Mile Freight: The Quiet Revolution

This is where most shippers and brokers are underestimating the upside—and the threat.

Dronamics, the world’s first licensed cargo drone airline, operates a fixed-wing drone that:

  • Carries ~770 pounds

  • Flies up to 1,550 miles

That range connects New York to Austin, or covers all of Europe, without touching traditional jet freighter economics.

They’re targeting roughly 50,000 small and regional airports worldwide that can’t justify 737 freighter service but are perfect for point-to-point cargo drones.

Their claims:

  • Up to 80% time savings vs. traditional ground or indirect air routes

  • Up to 50% cost reductions vs. conventional air freight

If those economics hold at scale, this is directly relevant to:

  • Brokers and 3PLs managing high-value, medium-distance freight

  • Shippers with regional DCs and time-sensitive replenishment needs

  • Air cargo players looking at new feeder patterns

Drones in the mid-mile don’t compete with every lane—but they absolutely compete with a subset of the most profitable ones.

Inside the Four Walls: Warehouse and Yard

Drones are not just for flying outside.

Operators like DSV and Verity are deploying autonomous indoor drones for overnight inventory scanning and cycle counting.

Key benefits:

  • No need to shut down aisles or schedule manual counts

  • Continuous, automated inventory visibility

  • Tight integration with warehouse management systems (WMS)

  • 24/7 operation with no performance degradation

For large DCs and campus operations, drones become part of the infrastructure layer—essentially flying scanners that de-risk inventory accuracy and shrink.

The Environmental and Compliance Angle

This is not just a “cool tech” story—it’s a Scope 3 story.

Peer-reviewed flight data indicates:

  • 94% less CO₂ per package vs. diesel trucks

  • 31% less CO₂ vs. electric vans

For shippers facing ESG targets and Scope 3 scrutiny from investors, drones offer:

  • A credible decarbonization lever

  • A way to hit sustainability goals and improve service speed

  • A compliance story that can be quantified and reported

In other words, drones become part of the regulatory and investor relations toolkit, not just an ops experiment.


The Market Knows This Is Coming

If drones still sound fringe, look at sentiment inside the industry.

Roughly 17% of U.S. logistics businesses already say that drones will have the most disruptive impact on their operations in the next 2–3 years.

That is not a niche view. That is mainstream acknowledgment from people managing networks, not writing press releases.

And globally, the capital allocation reflects that shift:

  • Urban air mobility is projected to grow from $6.6 billion in 2025 to $126 billion by 2035.

  • China has earmarked over $200 billion for air corridor infrastructure and related systems to support low-altitude and urban air operations.

The freight industry has seen this movie before with intermodal, with parcel optimization, with e-commerce fulfillment. The players who treat these signals as noise typically end up buying capacity later—at a premium—from those who didn’t.


What You Need to Do Before 2028 (By Role)

The opportunity—and the risk—looks different depending on where you sit in the value chain. The timeline, however, is the same.

A critical regulatory moment is coming:
The FAA is expected to finalize BVLOS rules around March 2026. That is effectively the green light for scaling commercial drone operations in the U.S.

If your planning starts after that decision, you will miss the first wave.

If You’re a Shipper

Your work starts now, not after the FAA press release.

Between now and 2028, shippers should:

  1. Pressure-test your network for drone fit.

    • Identify lanes under ~10 miles with small, high-value, time-sensitive freight.

    • Think: medical supplies, electronics, critical replacement parts, premium grocery/perishables.

  2. Quantify your last-mile cost exposure.

    • Where are last-mile costs consuming 30–50% of total shipment cost?

    • Which regions or customer segments are most sensitive to delivery speed?

  3. Model drone-inclusive scenarios.

    • What happens if 5–10% of your volume in certain markets shifts to drones?

    • How does that affect cost per stop, OTIF performance, and carbon metrics?

This is where cost-intelligence tools become leverage. Instead of guessing, route and mode combinations can be modeled. For shippers and 3PLs already doing network design and RFPs in tools like TMS and optimization suites, layering in drone cost estimates is the next logical step. Platforms like FreightFA.com are built precisely for this kind of “what-if” cost stress-testing—moving you from “What should this lane cost with drones in the mix?” to “Here’s the plan” in minutes, not weeks.

  1. Budget for pilots in 2026–2027.

    • Treat this like any other new mode trial—set aside pilot funds.

    • Design KPIs now (cost, service, carbon, customer experience) so you aren’t improvising when an operator knocks on your door.

If You’re a Broker or 3PL

For brokers and 3PLs, drones are both a margin threat and a product opportunity.

Expect:

  • Some last-mile lanes to commoditize faster as drone-capable operators undercut legacy cost structures.

  • A new category of hybrid delivery orchestration, where the value is in blending ground, parcel, and drone into a single, coherent offer.

Winners will:

  1. Build a drone partner bench early.

    • Start conversations with operators like Wing, Zipline, Matternet, Dronamics, and others active in your core markets.

    • Understand their network maps, payload limits, SLAs, and cost curves.

  2. Productize hybrid delivery.

    • Don’t sell “drone delivery” as a standalone novelty.

    • Package offerings like “priority urban delivery” or “regional next-day critical freight” where drones are one component of the service stack.

  3. Embed drone economics in your quoting logic.

    • If your pricing team can’t compare a drone-enabled option to a pure ground option quickly, you can’t sell it at scale.

    • This is another place where cost estimation infrastructure matters. Tools designed for fast, comparable cost modeling across modes—like FreightFA’s estimate engine—give brokers the ability to present drone vs. non-drone options on the same screen, with confidence.

  4. Prepare your sales narrative.

    • Your customers will ask about risk, reliability, and insurance before they ask about speed.

    • Build a standard playbook for how drones are vetted, underwritten, and integrated into claims and service guarantees.

If You’re a Supply Chain or Network Design Leader

Supply chain leaders are the ones who will either bake drones into the network model—or design a network that is obsolete on arrival.

By 2027, drone delivery will be “commonplace” in markets like the UK and selected U.S. metros. Urban air mobility will be a real constraint and opportunity in network modeling.

That means:

  1. Redesigning around new nodes.

    • Droneports, micro-fulfillment centers, and charging hubs are physical nodes that need to be integrated into your network topology.

    • Warehouses may need dedicated secure landing and loading zones.

  2. Incorporating airspace and corridor assumptions.

    • Just as intermodal lanes changed how freight flowed, urban and low-altitude air corridors will reshape how you think about time-distance tradeoffs.

  3. Aligning internal stakeholders.

    • Real estate, operations, IT, and risk need to be aligned on what “drone-ready” means for a new DC or hub.

    • Procurement needs a playbook for evaluating drone service contracts against traditional carriers.

  4. Upgrading your planning stack.

    • If your network design tools assume freight either goes by truck, train, or conventional air, you are missing a modality.

    • The logical next step is to integrate drone-specific cost curves and service parameters into your modeling process so that drones can be treated like any other mode—selected or rejected based on actual economics, not hype.


The Real Constraints (And Why They Don’t Change the Direction of Travel)

No serious operator should be blindly bullish on drones. The constraints are real:

  • Weather and geography:
    Current platforms like Amazon’s MK30 work in light rain, but not in heavy storms, snow, or high winds. That limits seasonal reliability in certain geographies.

  • Payload limits:
    Today’s small delivery drones are optimized for sub–5 lb parcels. Many B2B shipments are much heavier. Cargo drones expand this envelope, but they won’t replace everything.

  • Airspace complexity:
    Dense urban environments will require sophisticated traffic management and coordination with existing aviation. Not every city will move at the same pace.

  • Public and regulatory acceptance:
    Noise, privacy, and safety concerns remain. Expect uneven rollout by region and municipality.

However, these constraints shape where and how fast drones scale—not whether they will. The pattern is familiar:

  • Start in suburban and exurban environments with favorable weather and land use.

  • Attack specific freight classes where drones already have a clear advantage.

  • Expand as aircraft, batteries, and regulations mature.

The critical mistake is waiting for constraints to disappear before planning. By the time everything looks “clean” on paper, the competitive advantage will be gone.


From “Interesting” to “Installed”: Your 2026–2028 Roadmap

By 2028, drone capability in freight will not be a novelty. It will be part of the default expectations in many markets—especially for high-value, time-sensitive inventory.

In practical terms:

  • Shippers that start now will have:

    • Clear playbooks for which SKUs and lanes are drone-ready

    • Baseline cost, service, and carbon benchmarks

    • Experience from 2026–2027 pilots to scale intelligently

  • Brokers and 3PLs that move early will have:

    • Established partnerships with credible drone carriers

    • Hybrid offerings that competitors can’t quickly replicate

    • Pricing and quoting infrastructure that makes drone vs. non-drone decisions trivial at the point of sale

  • Network and supply chain leaders who plan ahead will have:

    • Networks that can plug in drone capacity as it becomes available

    • Site selection and infrastructure decisions that won’t need to be expensively retrofitted

    • A credible story for boards and investors about how their networks are positioned for the next decade

Those who wait will still get access—eventually. But they will access it on someone else’s terms, with less favorable economics, under more pressure.


Turning Insight Into Action

If you own a routing guide, run procurement, or lead network design, this is the window to move from curiosity to capability.

Three practical next steps:

  1. Map your drone candidates.
    Pull your last-mile and regional lanes. Identify routes under 10–20 miles with small, high-value, time-sensitive freight. Flag them.

  2. Model the economics.
    Use cost estimation tools to compare your current modes to hypothetical drone-enabled paths. If you don’t have a way to generate defensible, lane-level cost estimates quickly, solving that is Step Zero. That’s exactly the problem FreightFA.com is built to solve for shippers and 3PLs—giving you fast, AI-powered cost estimates so you can stress-test scenarios without weeks of spreadsheet work.

  3. Design your first pilot.
    Choose one geography, one product category, one or two drone partners. Define success metrics now. Aim to be live with a controlled trial in the post-BVLOS-regulation window—late 2026 or early 2027.

Drones are not “the future of freight.” They are the present being installed, one route, one DC, one regulatory milestone at a time.

By 2028, the question will not be, “Should we use drones?”
It will be, “Why didn’t we design for this when we still had the time?”


Ready to model your drone economics? FreightFA.com gives you AI-powered freight cost estimates in seconds—no spreadsheets, no guesswork. Compare traditional lanes against drone-enabled routes and stress-test your network before you commit.

Try FreightFA Free →

Discussion about this episode

User's avatar

Ready for more?